Post by DuhBigDaddy on Dec 13, 2003 9:20:33 GMT -5
“African-Americans, a significant and profitable market segment, share the American dream and are commanding the attention of the nation’s marketers. Representing approximately 12% of the U.S. population, the African-American market possesses one of the largest total incomes of any ethnic segment with more than $570 billion dollars. With increasing education and income levels, this segment’s buying decisions are driven by self-image, style, elegance and intellect.”
[Source: Knowledge Base Marketing]
The Black Biker Community is one of the most rapidly growing segments of motorcyclists across the country, accounting for hundreds of millions of dollars within the motorcycle industry each year. Of the dozens of monthly publications available, and, the numerous motorcycle-related television broadcasts aired, the Black Biker Community continues to go virtually unrecognized within this massive industry.
Of the many motorcycling events that take place throughout the year, the Atlantic Beach Bike Festival (Bikefest), held in Myrtle Beach, SC, is one of the nation’s largest with over 350,000 predominately African-American motorcycle enthusiasts attending. According to a study conducted in 2001 by Coastal Carolina University and the Myrtle Beach Area Chamber of Commerce, attendees of the four-day Bikefest spend an average of $75.66 each, giving the area a $28 million daily impact. The study also concluded that the 210,000 attendees of the predominately-white, nine-day Harley-Davidson festival in Myrtle Beach spend an average of $114.19 a day with a daily impact of $24 million.
[Source: Carolina Morning News; Associated Press, April 15, 2002]
Until the recent lawsuit filed by the NAACP against the City of Myrtle Beach and various Myrtle Beach merchants, the Bikefest has had minimal coverage from the media.
The National Association of Black Bikers (NABB), a nonprofit organization, is dedicated to bridging the gap between the Black Biker Community, the media, and the many facets of the motorcycle industry, while supporting the companies that choose to support our Community.
I encourage you to show your support and take advantage of our many benefits by becoming a NABB member. The Black Biker Community is not a race, but a culture that will soon have the effect on the motorcycle industry that the Hip-Hop Culture has on Corporate America.
NABB..."It's Necessary".
[Source: Knowledge Base Marketing]
The Black Biker Community is one of the most rapidly growing segments of motorcyclists across the country, accounting for hundreds of millions of dollars within the motorcycle industry each year. Of the dozens of monthly publications available, and, the numerous motorcycle-related television broadcasts aired, the Black Biker Community continues to go virtually unrecognized within this massive industry.
Of the many motorcycling events that take place throughout the year, the Atlantic Beach Bike Festival (Bikefest), held in Myrtle Beach, SC, is one of the nation’s largest with over 350,000 predominately African-American motorcycle enthusiasts attending. According to a study conducted in 2001 by Coastal Carolina University and the Myrtle Beach Area Chamber of Commerce, attendees of the four-day Bikefest spend an average of $75.66 each, giving the area a $28 million daily impact. The study also concluded that the 210,000 attendees of the predominately-white, nine-day Harley-Davidson festival in Myrtle Beach spend an average of $114.19 a day with a daily impact of $24 million.
[Source: Carolina Morning News; Associated Press, April 15, 2002]
Until the recent lawsuit filed by the NAACP against the City of Myrtle Beach and various Myrtle Beach merchants, the Bikefest has had minimal coverage from the media.
The National Association of Black Bikers (NABB), a nonprofit organization, is dedicated to bridging the gap between the Black Biker Community, the media, and the many facets of the motorcycle industry, while supporting the companies that choose to support our Community.
I encourage you to show your support and take advantage of our many benefits by becoming a NABB member. The Black Biker Community is not a race, but a culture that will soon have the effect on the motorcycle industry that the Hip-Hop Culture has on Corporate America.
NABB..."It's Necessary".